The Decision Signal

Friction / Traction Report

Plans Meet a Moving Market

Markets fell, rallied after the election, then gave back the gains. For businesses closing the year, the question is how much of December’s expected revenue still depends on a customer’s signature, financing, or approval to proceed.

The Observation

Elections are meant to settle questions. This one settled who will control Congress and opened several others, and the stock market spent the week trying to price them. Shares slipped before the vote, rallied Wednesday after the result became clear, then gave back more than that gain the following day. Coverage of the sell-off pointed to concern about what new leadership in Washington and in several statehouses could mean for data center construction, alongside existing doubts about the returns on AI spending and the cost of borrowing.

Energy moved the other way. Oil fell sharply on hopes that the result would hasten de-escalation with Iran, a welcome change for any business that buys fuel, freight, or power. Attacks on tankers continued, and how quickly lower prices reach a given business depends on its contracts.

A share price can be revised in an afternoon, while an approval process can take weeks to restart. Work already under contract carries its own momentum. Work awaiting a signature is more exposed to a week like this one. Through December 31, the working assessment is that existing activity can continue while the timing of unsigned commitments becomes less predictable. A customer can still want the work, and a supplier can still expect to win it. One more approval can move a December installation, its invoice, and the cash collection into January.

Friction / Traction Index

The overall index moved from −0.5 to −0.4. Execution improved by half a point, while Demand, Capital, and Cost were unchanged.

Preliminary productivity data gave Execution the broad evidence it lacked last week. Demand and Capital held: hiring supports household income while customer orders cooled, and large borrowers kept raising money as expectations for interest rates rose. Cost stays at the bottom of the scale because price increases remain widespread.

Select any condition to compare its historical trend with the overall index.

Rolling 12 Weeks

August 17 to November 6, 2026

Methodology: The Friction / Traction Index assesses how Demand, Capital, Cost, and Execution help or hinder profitable growth. Each condition is scored from −2 (strong friction) to +2 (strong traction), with half-point increments permitted. The overall reading is the equally weighted average of the four conditions. Weekly movements reflect changes in the assessment based on available evidence.

The Evidence

Demand

Resilient · Easing orders

Customer orders are still growing, more slowly.

Services businesses continued to report growth in new orders in October, although ISM’s index eased to 55.9 from 59.8 in September. Fifteen service industries reported growth, which ISM’s survey chair called one of the highest counts in the past three years.

Employers added 165,000 jobs that month, giving households some support heading into the holidays.

Demand is steady. The test for the remainder of the quarter is whether holiday purchases hold up and customers sign orders in time for December delivery.

Sources: Institute for Supply Management, November 4; Bureau of Labor Statistics, November 6.

Capital

Active · Rising rate expectations

Financing remains available as rate expectations rise.

After the jobs report, markets raised the odds of another Federal Reserve rate increase in December, and short-term Treasury yields rose. Longer-term yields finished the week slightly lower than they began it.

Large borrowers kept raising money. Meta sold $15 billion of dollar-denominated notes on Tuesday and euro-denominated notes worth about $10 billion on Wednesday. Coverage of Thursday’s technology sell-off tied it to concern that newly elected Democrats, including in Texas, could slow data center construction.

Capital is steady under rising pressure. Money remains available to strong borrowers while its expected price rises and the policy outlook for AI infrastructure becomes less certain. A weaker reading would need evidence from lending terms or delayed projects.

Sources: CNBC, November 6; Federal Reserve Bank of St. Louis; 24/7 Wall St., via Yahoo Finance, November 5; NPR, November 5; Fortune, November 4.

Cost

Elevated · Easing energy

Energy eased while input price increases stayed broad.

Oil fell sharply over the week. Brent futures settled near $98 a barrel on Friday after trading above $110 the week before, as the election results raised hopes of de-escalation with Iran. Attacks on tankers in the Gulf continued.

Price increases remain widespread in services, where ISM respondents reported 19 commodities up in price and none down. Labor was a counterweight: unit labor costs fell in the third quarter as productivity outpaced pay, although they rose in manufacturing.

Cost stays at the bottom of the scale because increases remain broad. Lower energy prices mark a real change in direction, and how quickly they reach a business depends on its contracts and surcharges.

Sources: Reuters, via Yahoo Finance, November 6; Institute for Supply Management, November 4; Bureau of Labor Statistics, November 5.

Execution

Improving · Slower deliveries

Productivity strengthened as deliveries slowed.

Preliminary third-quarter data show productivity rising at a 3.6% annualized pace, with output growing far faster than hours worked. Manufacturing lagged well behind.

Deliveries slowed in October. ISM’s services supplier deliveries index indicated longer lead times, and order backlogs reached their highest level since July 2022.

Execution is improving, and the evidence is now national. Slower deliveries qualify the gain. Through year-end, the test is whether higher output per hour helps businesses finish and bill committed work on time.

Sources: Bureau of Labor Statistics, November 5; Institute for Supply Management, November 4.

What to Watch

Upcoming events and decisions that could reinforce or change the current assessment of business conditions.

Market swings reaching business decisions

Watch which customer approval dates, financing quotes, and installation dates have changed since November 3. A project already late before the vote differs from one whose approval was reopened afterward, and the customer’s stated reason matters. Unchanged schedules would support Capital. Reopened approvals or tighter credit would add friction.

Holiday purchasing and deferred orders

Watch holiday purchasing alongside the share of business orders that slip into January, particularly work scheduled for December delivery. Firm purchases and commitments signed on schedule would reinforce Demand. Purchases and orders deferred into the new year would weaken the quarter’s finish and move revenue into 2027.

Energy relief reaching invoices

Watch fuel surcharges, freight contracts, and supplier pricing over the coming weeks, since each sets how quickly lower oil prices reach a business. Sustained reductions on invoices would support an improvement in Cost. Renewed attacks on shipping, or market declines that do not reach business expenses, would keep the reading where it is.

Data center policy, from campaign to law

Watch whether proposed limits on data center construction in Texas and other states advance into legislation or permitting rules, and whether companies revise their building plans. Firm delays would add friction to Capital and to the construction, power, and equipment suppliers that depend on those projects. Clear terms that allow building to continue would ease it.

Five Important Reads

Five independent perspectives that provide additional context on the forces influencing business conditions.

02.Energy costs

Crude gains on worries about renewed US attacks on Iran

Reuters, via Yahoo Finance · November 6, 2026

Insights gained: According to Reuters, the midterm results raised hopes of de-escalation with Iran and more crude exports from the region while also raising expectations of tighter AI regulation. Oil fell on Wednesday; technology shares fell on Thursday.

03.Election precedent

Stocks rally after Democrats march to midterm victories

The Hill · November 4, 2026

Insights gained: In 2018, the initial rally reversed within a month: after Democrats flipped the House, the S&P 500 rose 2.1% the next day and was down 2.2% a month later, according to a CNBC analysis The Hill cites.

04.Productivity and pay

Q3 2026 Productivity and Costs Release: Doing More with Less

Indeed Hiring Lab · November 5, 2026

Insights gained: Real hourly compensation rose at a 1.1% annualized rate in the third quarter while productivity rose 3.6%, so pay grew more slowly than output per hour, and labor’s share of output fell to 53%, the lowest since the series began in 1947.

05.Supply conditions

ISM® PMI® Reports Roundup: October Services

Institute for Supply Management · November 4, 2026

Insights gained: ISM’s survey chair said the combination of rising backlogs, slower deliveries, and high prices had not appeared in services since the pandemic recovery, and that embedded costs could keep flowing into prices for several months even if oil declines.

Two perspectives. One clear picture.Strategic intelligence on Monday. Business conditions on Friday.